THE GREAT
BOB MARLEY
G'day folks,
Welcome to some background on a very interesting man from Jamaica. Robert Nesta "Bob" Marley, OM was a Jamaican reggae singer,
songwriter, musician, and guitarist who achieved international fame and
acclaim.
Though Bob Marley
died of melanoma on May 11, 1981, the singer's popularity remains alive
as ever. His ongoing celebrity has helped Marley's estate continue to make
money (according to Forbes magazine, Marley earned $21 million in 2015, making
him the deceased star with the fourth-highest income; proceeds go to his 11
children and his widow). While some of these earnings were from music — more
than 75 million of his albums have been sold — Marley's post-mortem income also
reached the stratosphere because his name and image are now used in numerous
business endeavors. Here are some of the most interesting products that are
tied to the artist and his legacy.
Marley Natural
Even the
most casual Bob Marley fan knows about the musician's appreciation for
"the herb," so it makes perfect sense that the Marley family entered
into a licensing agreement in order to bring Marley-branded marijuana to the
legalized market. The product line debuted in 2016; one of Marley's children, Stephen,
told Billboard, "If my father was here physically, he would be up front
advocating for this plant, so we are very proud to put our Marley Natural brand
out there."
Right now
Marley Natural offers four varieties of cannabis that are tailored to meet
needs from anti-inflammatory use to a "full-body experience" (they're
only available in places where possession is legal). Other Marley Natural
products include lotions and soaps made with hemp seed oil (anyone, even in
locations without legalization, can purchase these items).
Legalized marijuana is already a multi-billion
dollar business, and it's going to get bigger as more places weaken or
eliminate laws that restrict possession for personal and/or medical use. And
Marley Natural is getting ready to welcome more customers as the market expands
— as Rohan Marley, another one of Bob's sons, revealed in 2015, "We are
absolutely preparing ourselves for when [marijuana] is completely
legalized."
Marley Beverage Company
If
cannabis in any form just isn't your thing, yet you're still interested in
finding a way to de-stress your life, there's another Marley product for you:
Marley's Mellow Mood beverages. These are decaffeinated teas and carbonated
drinks whose ingredients — such as valerian root or lemon balm — are supposed
to have calming and relaxing properties.
In 2012,
Cedella Marley, Bob Marley's daughter, explained the impetus behind the
product's launch the previous year: "I thought it was the perfect time,
because everyone was Red Bulling it. There were too many hyper people running
around in the world, ya know?" (Some stimulation is acceptable, however,
as Marley Beverage Company also offers One Drop coffee drinks.)
Should you decide to have a Mellow Mood drink,
be careful not to share them with any kids (as the product label advises). When
a middle school in New Jersey stocked the drinks in its cafeteria in 2012, some
students who drank Mellow Mood ended up feeling lethargic, nauseous and
lightheaded.
Marley Coffee
Thanks to Rohan Marley, there's more
Marley-affiliated caffeine out there. In 1999, Rohan bought some property in
Jamaica and found that his new place was known for coffee. Inspired by the
land, and by his father's unfulfilled dream of rural retirement — Rohan told The
Splendid Table, "He would always say in his interviews that one day he
was going to stop playing music and go back to the farm" — Rohan
eventually went into the coffee business.
Marley
Coffee's offerings now include "Get Up, Stand Up," "Smile,
Jamaica," "Lively Up!" and "Mystic Morning." Yes,
those names should sound familiar — in addition to being a great musician, it
turns out that many of Bob Marley's song titles are perfect for coffee. Who
knew?
Marley for Kids
If you'd
like to inspire young Bob Marley fans in your life, there are products out
there for them as well. For example, Cedella Marley used her father's lyrics as
a starting point to write children's books. In an interview with the Huffington
Post, she noted, "My father, he speaks to everyone. He can speak to a
child and he can speak to an adult."
The books
produced by Cedella (so far) are: One Love (based on the song of the
same name) and Every Little Thing (from the song "Three Little
Birds"). In addition, the young girl from the book One Love has
appeared as a "One Love Doll."
Cedella's writing also served as a starting
point for her to create a children's musical featuring some of Bob Marley's
songs (meaning that things had come full circle, as a song originally inspired
the children's book the musical was based on). When she attended a performance
of Three Little Birds in Washington, D.C., Cedella was delighted with
the young audience's response, as she later told The Wall Street Journal:
"To see the little children in the audience singing along — I thought
maybe they would know 1-2 songs, but they knew so many."
The Future of Marley
Of
course, there are many other Marley products out there: House of Marley adheres
to Bob Marley's ethos of sustainability by producing eco-friendly speakers,
headphones and more; and Marley Apparel has clothing that's inspired by Bob
Marley's style. Plus there are numerous items — from T-shirts to posters to lava
lamps — with Marley's face on them.
However, there doesn't seem to be a saturation
point for Marley — when asked by Philadelphia
magazine in 2015 what it was like to see his father's face on so much
merchandise, Stephen Marley responded, "I love seeing my dad’s face
everywhere," adding, "It’s more than him being my dad, it’s what he
stood for. He’s so strong. When I see the image, it does the same thing for me
as if I wasn’t his son. He’s a leader and is like a book to guide us through
life."
And
by sharing products inspired by Bob Marley — and increasing his estate's value
— the Marley family is following in his footsteps. As Rohan Marley told The New Yorker in 2014, "My father was
the first entrepreneur in the family. He started his own record label, his own
restaurant. He knew that, in order to give something back to the people, he had
to create. You can’t be no philanthropist, no Warren Buffett, unless you make
something first."
Clancy's comment: I bet you didn't know all that. Go, Bob!
I'm ...
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