CREATE A BOOK
TITLE THAT SELLS
The exercise that was developed by Mike Koenigs will help you name practically anything; not just books, but products, services, articles, videos, and social media posts.
Mike Koenigs is a seven-time #1 Bestselling Author, “2009 Marketer of the Year” winner, serial entrepreneur, filmmaker, speaker, and patented inventor. He is the CEO and founder of “You. Everywhere. Now.” and creator of “Publish and Profit.” Mike’s products and services have simplified and automated marketing for over 35,000 small businesses, authors, experts, speakers, coaches, and consultants in more than 60 countries.
Mike developed a very simple method to create a book title that I want to share with you.
Since choosing a compelling title for your book can sometimes seem harder to do than writing the book itself, this technique is invaluable to know.
I’m going to share his tips for choosing a great book title with you…
Simply take a successful book title and adapt it to your niche.
For example, you could take the book: Think and Grow Rich by Napoleon Hill.
Our customer Lori Barr used this formula to create her #1 bestselling book, Think and Grow Well.
I really break this formula out for you in The Book Title Cheat Sheet where you can put all this information to use. It also includes 25 of the best book covers and titles for inspiration. You can use this fillable worksheet and the formulas in this blog to name practically anything.
Let me share some examples of great book titles and subtitles some of our customers did in just a few minutes by using this fill-in-the-blanks formula.
Examples of Book Titles
Take your book title and make it relevant to something in your industry.
The health book, Build the Weight Loss Practice of Your Dreams: Your Blueprint for a Successful Weight Loss Practice that Creates a Healthy Bottom Line.
The author is connecting with her ideal audience by selling a benefit… and she also used a clever double meaning when she shows them how they can have a “healthy” bottom line.
Here’s a fun one from 40-year-veteran pest exterminator Dale Bell. After just a few minutes with the “Million Dollar Book Titles and Covers” exercise, he came up with:
Things That Crawl in the Night: Life Without Bugs
I don’t know about you, but I think this book would also make an AWESOME interview on NPR, a national or local radio program, a podcast, video series, or on flyers to hand out at a local event.
It will definitely differentiate him from other exterminators and make him and his business more approachable and show he has a sense of humor. It’s fun, memorable, and clear.
Not bad for a few minutes of brainstorming, right?
Will This Work With My Business?
This last example should answer the question I get asked all the time, “Will this work in my business?”
The answer is YES.
If it can work for bugs and ants and rats, it can work for you, human. This will work for you in any niche, any business, on any topic, anywhere in the world.
If you’re interested in writing faith-based, spiritual, or religious books, you’ll enjoy this example:
Please God and Prosper: Getting to Abundance Without Losing Your Soul, by Dr. Emma Jean Thompson. It was patterned after the perennial New York Times #1 bestseller, How to Win Friends and Influence People. She also brilliantly answers one key objection about abundance and money… which is people feeling like they will lose their soul if they get it. Well done, Emma!
Make Your Book Title Timely
I love this one:
50 Shades of Wealth: How to Master and Dominate Your Financial Future, by Thomas Watts; patterned, of course, after the blockbuster book series, 50 Shades of Gray. He even cleverly embedded the words “Master” and “Dominate.” This example would fly off the shelves and is practically guaranteed to get media interviews and attention. It can also be easily turned into a podcast; series of YouTube videos; articles; social media posts; heck, even live events and products. It’s absolutely CATCHY – and will appeal to both men and women.
As of the time I’m writing this to you, it’s also very timely. If your goal isn’t to write a book that has a long shelf-life, you can take advantage of media, movies, celebrity, and current events.
The possibilities are endless. You just need to find a book title you like and modify it to fit your market and theme.
In our system, we include some great resources to make this process even easier including software that writes your book titles for you.
It condenses a lot of this information into an easy to digest title cheat sheet that you can fill out for yourself and gives you over 25 really great examples of awesome titles that you can model.
This thing will help you name anything…
From books, to products, articles, videos, and social posts, this will help you name all of it.
Clancy's comment: I hope this has helped some of you writers and authors. Many thanks to Mike Koenigs.