WHY SELF-PUBLISH?
by Joel Orr
G'day guys,
Anyone who is a writer or author, knows it is a tough gig. Writing for me is easy, but the time spent on marketing is enormous. It takes me away from what I am good at. This is more so when you are self-published. Joel Orr recently published this article on self-publishing. Thanks, Joel ...
"I’ll start from the
conclusion. Here’s why you should ONLY self-publish, and not seek a publisher:
You get to
market MUCH more quickly by self-publishing (days or weeks versus a year or
more)
You keep your intellectual property; you can
reprint, translate, sell movie rights, go to multiple distributors without
limitation
You keep 70% or more of the book’s selling
price, versus 14.7% or less with a publisher (including for the ebook version)
You are in control of everything from design to editing to production to
distribution.
In the past, before the Web and print-on-demand
technology, authors were at the mercy of publishers. That’s when the “rules of
engagement” were established by the publishers, and they remain today as they
were then: The publisher controls everything about the relationship, if the
author signs the standard agreement. That means a production schedule that
commonly stretches out 15-18 months from receipt of manuscript; a royalty rate
that is nominally as high as 15%, but due to hidden costs, is more like 10%
(payable six or more months after it is earned); total transfer of ownership of
intellectual property to the publisher (meaning that if the publisher decides
not to reprint the book after the first printing, the author must negotiate to
re-acquire the rights to it); and other onerous strictures.
The author was ostensibly relieved of all
responsibility for editing, design, production, distribution, and marketing of
the book. Unfortunately, the author usually learned that she was actually stuck
with marketing the book, and all the costs thereof–at the paltry royalty rate
specified in the standard contract.
In recent
years, an author could not even submit a manuscript to a publisher; he had to
find an agent who would agree to undertake on his behalf, for 20% or more of
the deal. And finding an agent was no simpler than finding a publisher had been
in earlier times. A common question posed to the author: “Do you have a platform?”
Meaning, do you have a coterie of loyal fans who are likely to buy your book?
If not, your chances of finding an agent or a publisher were small.
Today, the author has been emancipated in the age
of self-publishing. She is no longer in bondage to the system of publishers and
agents. She can have her manuscript edited herself, get a cover designed to her
liking, and take them to CreateSpace.com or Lulu.com, set her sale price–and
have the book available for purchase within a week of submitting the manuscript
and cover. At no fee for the service; production costs are taken out of the
sales price for each book, and the balance sent to the author. Monthly.
These
publishers take no ownership of the content. The author is free to submit it to
multiple such services.
Moreover, both they and others offer a service to convert the book to the most popular ebook formats. Since the production cost on an ebook is virtually zero, it is reasonable that the authors receive 70% or more of the sales price of their books, and they do. If the ebook is published by, say, John Wiley and Sons, the author gets 14.7%.
Well, what about editing? It is true that the
leading publishers employ competent editors. But so can an author–and at a
lower rate by far, with the expectation of far faster turnaround.
And
marketing? Most authors seeking to be published by one of the “Big Six” do not
realize that the big marketing bucks are reserved for the “sure bets”–books by
celebrities and already-popular authors. All the other books on the publisher’s
list get very little in the way of marketing dollars. And if they do not sell
in significant numbers–thousands–in the first three months after their debut,
they will not be reprinted.
A client asked me the other day about the
“cachet” of being published by a well-known publisher. Certainly there is
something to that. But let me ask you, prospective published author: What value
does it actually have for you? Will it establish you higher in the firmament of
author/experts? Will it get you more clients? I doubt it.
The big publishers are not foolish, and they
employ very smart people. But the traditional publishing world is stuck in an
antiquated paradigm, and has not found a way out.
Clancy's comment: Thanks, Joel. A pretty good summation of things. After 15 years as a full time writer, having marketed heavily, written this daily blog, networked with thousands of people via LinkedIn, Twitter and Google, given free books away to celebrities et al, I'm convinced of one thing: it's all about hard work and timing. Each day I get about my business and maybe, just maybe, I'll get that cold call from a film producer or traditional publisher. Hope it's sooner rather than later ...
Oh, welcome to Australia's newest Prime Minister - Kevin Rudd.
Oh, welcome to Australia's newest Prime Minister - Kevin Rudd.
I'm ...
No comments:
Post a Comment